Thermal vision may not be the best super power if you're trying to save the world. But when you've got it attached to your iPhone, you can at least be the hero of the household and attack DIY projects with confidence.
For the launch of the new FLIR ONE thermal imager, we cast comedian Brian Posehn to be the world's worst superhero in a series of web videos. He may not offer much in the way of physical skills, but he's found his niche with the help of this super gadget.
We even created a comic book based on The Heat with the help of renowned comic book artist Joelle Jones. We proposed longer form print executions of the comics to give away at trade shows that could tell richer stories of how someone could use the FLIR ONE.
Interactive comic books were created to extend the campaign into the digital world with a custom microsite and social media content.